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Monday, October 18, 2021

RIP FIFA: EA trademarks EA Sports FC

Last week EA announced, in that insouciant way only mega-corporations can, that maybe it had had enough of paying FIFA, the football world governing body, in order to call its own games FIFA. “As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games,” EA Sports Group general manager Cam Weber wrote in a blogpost. “This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”

Sure enough today comes the news (thanks Polygon) that EA has filed new European trademarks for something called EA Sports FC. These were filed on October 1 with the UK’s Intellectual Property Office and the EU’s Intellectual Property Office for “computer game software”.

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