10 Reasons to Advertise in the Glen Rose Newspaper

1- Reach New & Old Customers
The market changes drastically with family moves, new jobs, first time home buyers, increased wages, and new babies.  New families in the area mean new customers to reach. More money, first time homebuyers and new babies means changes in lifestyles and buying habits.  The buyer who wouldn't need your services or products a few years ago may now be looking.

2- Consistent Advertising
With all of the competition, buyers do not have the same loyalty they once did.  Advertise to keep pace with your competition.  The National Retail Merchants Association states: "Stores must promote to get former customers to return and to seek new ones.”

3- Buyers Postpone Decisions
Buyers often compare prices, quality, and service from several competitors.  Advertising will reach them through the entire decision-making process.  Your name must be fresh in their minds when they ultimately decide to buy.

4- Competition is Advertising
Most buyers are not ready to buy immediately.  Advertising regularly keeps loyal customers and balances the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.

5- Advertising Pays off in the Long Run
Advertising over a long period of time is an advantage over competitors who cut back or cancel advertising.  A five year survey of more than 3,000 companies found Advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%.

6- Advertising Increases Store Traffic and Awareness
Store traffic is the first step toward sales increases and expanding your base of customers. An increase in store traffic and awareness of your services allows higher potential for sales and an increase in additional merchandise. 

7- Advertise to Increase Sales
Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. The consistent advertisers are almost invariably the most successful.

8- There is Always Business to Generate
Generating business is what keeps your doors open.  Advertising generates customers now and in the future.  Graphics and key wording will grab the consumer’s attention and alert them to great buys or new items.  A new business will get a jumpstart with an announcement ad.

9- Keep a Positive Image by Advertising
Providing your business with a positive image is key in a competitive market.  Rumors and bad news travel fast.  Advertising corrects misleading gossip and punctures "overstated" bad news. Advertising is positive and will bring shoppers into the market, regardless of the economy.

10- Business Success Stems from Employee Morale
Employees are tuned in to business and may become distressed when advertisement is suddenly cut or canceled.  They may unintentionally create false rumors in an honest belief that your business is in trouble. Positive advertising boosts morale. It gives your staff strong additional support, in return a strong and successful business.

Contact Kimberly Sanderson for all your advertising needs!

 

Glen Rose Newspaper

1207 Big Bend Trail (Hwy 67), Suite F

Glen Rose, Texas 76043

(254) 897-4536

 

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